Let’s go deeper than surface-level demographics.
💬 Share in the comments:
What kind of people do you love working with?
What problem do they have that you help solve?
How do you want them to feel when they experience your brand?
Bonus: Give your dream audience a name or personality. What shows do they watch? What vibe do they give off?
It’s not a viral moment.
It’s not luck.
And it’s definitely not just a cute logo or trendy color palette.
A sell-out brand is built with intention.
It knows who it’s speaking to, what it stands for, and how to deliver consistent value that actually resonates.
Let’s talk about your website for a second.
If your business has been around for a while, chances are your website was designed years ago—and while it may have served you well then, the online space moves fast. Especially when it comes to connecting with younger audiences. Gen Z and millennials have grown up in the digital age. They expect a certain level of ease, clarity, and visual appeal when they visit a website. If it’s clunky, slow, or hard to navigate on their phone? They’re clicking out before they even see what you do.
These younger consumers aren’t just tech-savvy—they’re design-aware. They notice layout, font choices, outdated visuals, and vague calls to action. They value user experience, storytelling, and brands that “get it.” If your website doesn’t feel current or intuitive, it unintentionally sends the message that your business might be behind the times—even if you offer incredible services…
Let’s go beyond colors and logos for a second. If someone found your brand for the first time—just by looking at your content, messaging, and website—what would they feel?
🗣 Share in the comments:
What do you want your brand to be known for?
In 1-2 sentences, describe the personality of your brand. (Is it bold, nurturing, rebellious, high-end, creative, etc.?)
If your brand were a person walking into a room—how would they show up?
💬 Drop your answers below and feel free to respond to others. Let’s get to know the identity behind the visuals.
