Website Essentials Checklist
10 Must-Have Elements to Attract & Convert Today’s Buyers
🔹 1. Mobile-First Design
Over 60% of web traffic comes from mobile. Your site should be responsive, fast, and easy to navigate on any device.
🔹 2. Clear Brand Identity
Your logo, color palette, fonts, and style should be consistent and recognizable across your entire site.
🔹 3. Fast Loading Speed
Today’s visitors won’t wait — your site should load in under 3 seconds. Test with tools like Google PageSpeed.
🔹 4. Professional, Up-to-Date Images
Avoid dated stock photos. Use high-quality images that reflect your brand’s tone and audience.
🔹 5. Easy-to-Find Contact Info
Phone, email, and a clear contact page. Bonus: clickable phone number & email for mobile users.
🔹 6. Strong Calls-to-Action (CTAs)
Guide visitors on what to do next (ex: “Book a Consult,” “Shop Now,” “Download Guide”). CTAs should be on every key page.
🔹 7. SEO Basics in Place
Use clear headings, meta descriptions, image alt text, and keywords so Google can find and rank your site.
🔹 8. Client Testimonials / Social Proof
Modern buyers trust other people’s experiences. Showcase reviews or testimonials to build credibility.
🔹 9. User-Friendly Navigation
Keep your main menu simple. Visitors should find what they need in 1-2 clicks — no confusing dropdowns.
🔹 10. About Page that Connects
People buy from people. Use your About page to tell your story, mission, and what sets you apart.
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