Seven ways to provide every client with value!
Updated: Dec 20, 2022
You know that providing more value is imperative, but do you know how to ensure you’re doing it the right way? Here we've narrowed down seven tips for you to follow that will help you keep your clients happy and client retention strong.
First things first, do not make promises you cannot keep! This rule is standard but important to providing amazing customer service. To provide value you must meet your client's expectations, and some. It’s important to always deliver, since this helps strengthen the bonds in client-business relationships and ensures your clients know they matter to you.
Secondly, create material accustomed to them specifically. If you take this example and think of your client like a snowflake: each one is unique. It’s extremely rare to service clients that have the same objectives, business ideas/plans, and needs. Be that as it may, it isn’t good to assume that your clients will find a one-size-fits-all solution applicable to their needs.
Following accustomed materials, you are responsible for talking to your clients almost every day. You will also have the opportunity to get to know them pretty well, and that includes knowing their issues and complaints along with their praises. Often, a client will let you know when they don’t know something about your company or your product. While it may not always be a pleasant conversation, there are things you can do to make it an amazing experience.
Another way you can provide value for your client is to partner in other ways - Maybe your client could become a valuable webinar partner. Or maybe contribute to a blog. Think of different ways you can partner up with a focus on finding opportunities that are as beneficial for them as they are for you. For example, if they write a post for your blog, let them share a link back to their own content or website in the post so they can get some additional traffic back to their site.
Use a CRM - A CRM will help you get to know your clients better so you can better meet their needs. This includes pulling their social data, website behavior, and content preferences and then using that information to target them with outreach they can make use of. It’s personalized content at its best, and a more effective value driver.
Have Regular Check-Ins - Whether it’s by phone, over webcam, or in person, you should be checking in with your clients regularly to ensure their needs are being met. Make sure they feel like they can offer candid feedback since the more open the dialogue, the more you’ll be able to continue improving your service(s). Also, use this time as a way to give them a status report, or to request anything you may need from them. It’s also just a great way to touch base and keep your relationship strong.
Refer Business - Providing leads to your client can be a valuable gift that keeps on giving. If one of your clients has expressed needing help in an area that another one of your clients specializes in, refer them! If you’re willing to try and throw some business their way, they’ll definitely remember the sentiment and possibly even return it.
Lastly, send a gift - There’s a lot of value in making someone’s day. Send gifts like a personalized note and a gift card on your client’s birthday, personalized e-mail, text messages, promo codes or free items just to thank them for their business or for just being part of your email list. Sending gifts is a great way to impress your clients and let them know they matter, and to keep your in mind. With all this in mind, please let us know what else you'd like us to cover in our blog.
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