Project Information
Project Overview
Client: Radimae
Role: Lead Web & UI/UX Designer
Platform: Website redesign (custom build)
Goal: Elevate Radimae’s online presence by redesigning their site to reflect premium product offering, enhance brand consistency, and improve user engagement.
Challenge
The previous website lacked visual cohesion and didn’t fully showcase the elegance of Radimae’s products.
Brand identity, typography, color palette, and layout were inconsistent and didn’t align with a premium feel.
Navigation and user flow needed clarity—visitors weren’t guided effectively from product discovery to purchase decision.
The visual narrative needed to connect high-quality imagery with intuitive UX for converting visitors into customers.
My Approach
Discovery & Brand Audit: Reviewed the existing site’s messaging, aesthetics, and user flow to identify gaps and opportunities.
Visual Concept Creation: Developed a refined mood board focusing on premium sensibility—clean typography, soft neutral palette accented with elegant tones, high-impact product imagery.
Wireframing & Layout Design: Mapped out both desktop and mobile flows to prioritize product storytelling, clear CTAs, and purposeful whitespace for a luxurious feel.
UI Design & Component Library:
Defined a consistent typography hierarchy and color system to reinforce brand elegance.
Designed UI elements (buttons, forms, icons, cards) that feel bespoke and polished.
Created image‐treatment styles and product-highlight sections to emphasize the quality of Radimae’s offerings.
Handoff & Implementation Ready: Delivered a fully annotated Figma file with a design system ready for development and responsive guidelines for both desktop and mobile.
Key Features & Deliverables
Full redesign of homepage, product pages, about, blog or editorial section, and contact/purchase flow.
Responsive design for seamless experience on mobile devices.
High-quality visual storytelling sections to showcase product craftsmanship.
Design system with reusable components for future scalability.
Clear CTAs and streamlined navigation to enhance product discovery and conversion path.
Results & Impact
Radimae’s brand now appears cohesive, premium, and aligned with their product quality.
Enhanced user experience with intuitive navigation and refined visuals increased user engagement (specific metrics can be added).
The site redesign supports future growth and brand extension through a scalable, design-system‐based foundation.
Reflection & Next Steps
The project reinforced how critical cohesive brand visuals are to communicating premium product value.
Next iteration could include A/B testing hero sections, user journey analytics, and refining micro-interactions for conversion optimization.
Ongoing content refresh and imagery updates will help keep the site feeling fresh and aligned with Radimae’s evolving offerings.
Tools & Technologies
Figma: Design, layout, design system
Adobe Photoshop / Lightroom: Image editing and treatment
Web platform: (detail your build platform if known)
Analytics: Tracking user behaviour and conversion paths (if implemented)
Conclusion
The Radimae site redesign exemplifies how elevating visual design and UX can transform a brand’s digital presence—making the site not just informative, but an elegant, intuitive space that reflects product quality and brand values.